CDH Branding

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Resources to help you.

Goals vs Systems

Goals provide the direction, and systems provide the processes for getting there. Without goals, you may lack direction, and end up heading the direction opposite of where you want to be going. On the flip side of this, goals are worthless if nothing is every done to work towards the goal.

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Chandler Hagglund
Are Your Customers Confused?

Is your marketing message not clear? Does your website not have a clear call to action, or intuitive navigation? If you have a physical location, does the flow and location of everything make sense? How about your product or service offering; is it clear what you sell or is it too diversified?

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Chandler Hagglund
What Is Employer Branding And How Can It Help You?

Just as branding is important to attract and retain customers, employer branding helps you stand out in a crowded market. Getting the right people on your team is important for your success. If the employer branding is off, the company may miss out on a large number of talented individuals. These people may not view the company highly, and in turn decide to work somewhere else.

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Chandler Hagglund
The Business Systems Every Owner Needs

In order for a business to run both effectively and efficiently, systems need to be in place. We’ve seen too many business owners who work endlessly in their business because they don’t have the systems in place that allow their employees to make decisions and complete tasks without their direct oversight or input. We’ve created a list of the essential systems every small business needs to have in order to automate or even just scale back their hours so they can focus on big picture tasks.

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Chandler Hagglund
The Art of Subtraction

At times we believe that we need to be doing more to get ahead and live a more successful life. However adding more doesn’t always equal better. Doing the rights things and being effective can be much more rewarding. Like in life, the art of subtraction is useful for business as well.

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Chandler Hagglund
How to Build Brand Loyalty

A large portion of future revenue will come from your current customers. With that, it is important to build trust between your company and its customers to keep them coming back time after time. The focus needs to be on solving their problems and making sure they are happy. Over time, and with consistency, you will be able to build brand loyalty.

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Letting Go: Empowering Your Team

As an owner, it can be difficult to let another person be in charge of a task. When starting out, you most likely wore all the hats. And with that, possibly developed the mentality that you do it best and care the most. Maybe you do, but the thing is, you have that level of care because it is your business, and your goals and dreams.

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Chandler Hagglund
Being Efficient vs Being Effective

Before you go to optimize a process so that it runs as efficient as possible, ask if certain tasks or even the entire process is necessary to achieve the end result desired. Is there a better way to achieve the same goal? Sometimes being efficient doesn’t mean that you are being effective.

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Enjoy The Process

When building a business, it can be easy to get caught up with the constant stress of day to day operations, along with the stress of wanting to grow. At this time it is important to enjoy the process. Yes it may feel like a hundred things are flying at you at the same time, but you are working in the long term.

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Educate: Getting The Word Out

Content marketing is a popular way to attract new business for many reasons; it helps potential customers become familiar with your company, demonstrates your company is an expert on the topic, it is a long term strategy, and in some cases - significantly lower costs compared to other methods of client acquisition. This can be accomplished through a variety of modes including; articles, podcasts, videos, ebooks, etc. The main goal is to help potential customers before they even reach to you to solve their problem.

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